good to know
LOVE AT FIRST SIGHT
The menu card* reflects the offered quality and determines the first impression of company with your guests. Because:
You don't get a second chance at a first impression
Your guests interpret, whether consciously or unconsciously, the entire philosophy of your house into the appearance of your menu card. This fact is unavoidable: there's no "price list" looked at so often and intensive in such relative short intervals that travels from one hand to the other.
As a business card of your house the menu card should also be designed accordingly.
Use this important and simple advertising and sales tool to highlight your offers significantly.
* term as representative for all kind of cards / folders / portfolios of your house, from A to Z.